As a bonus, I am also including a free PDF: 700+ Real Estate Words That Sell Homes. The above is the page for their new Continental GT V8. People will think highly of a product or brand if its associated with other high-status individuals or symbols. The easiest way to get someone to act is to appeal to their emotional needs or desires. The headline impacts conversion rates up to 800% for our real estate articles here at Easy Agent Pro. If you have a hard time coming up with three different versions of your headline, try some of these common headline formulas: Write & edit your copy first, and then work on your title. Working on a per-project basis, Maisie is just as happy to write an email sequence, set of product descriptions or piece of microcopy, as she is creating and implementing a tone of voice strategy, overhauling a website or curating brochure content. Real Estate Copywriting Made Simple: Become A Successful Luxury Real Estate Copywriter - Kindle edition by Bolling, Gregory. They know real estate, and they know what our audience wants. How convenient is it to a major airport? Like, really hard. Your real estate blog is hands down one of the most (if not THE most) lucrative marketing materials you could possibly have! Every good email needs to be opened before it's read. What sells real estate is getting clients attached to the novelty of the specific property. The USP determines the tone and scope of your listing copy. Not only does it position you as a local expert, allow you to make passive income, get you to the top of Google, and earn the trust of your ideal clients but it can also be repurposed into many other types of content that will all do the same thing. Branding and impeccable copy. Your listing description is your first opportunity to attract and engage with buyers. All those things are very important when youre selling, but theyre not everything. Next, determine a benefit of each featureone that appeals to emotional needs or desires. Would it be the perfect starter home for a young couple beginning to build their family? Berkshire Hathaway HomeServices - #Goodtoask campaign. Heres how to do it: First, list all of the features of your subject matter. Examples include Wild Blueberry Estate or Blueberry Hills. The best way to do this is to go where high net worth individuals (HNWI) go. Lastly, focus on quality. E-mail. We partner with top international luxury real estate companies: Sotheby's International Realty, Christie's International Real Estate, Coldwell Banker, Engel & Volkers, Barnes, Century 21, or Nest Seekers International. Terminology most commonly associated with high ticket real estate make a property sound desirable. I couldnt ask for more. Must be based in London, UK or at least able to travel when required. Exclusivity can also be achieved through rare materials. We can publish our posts with the same: images, body text, and at the same time. That's where I make an impact as a real estate copywriter. In 2022, $1 . Is that garden nice or is it a lush oasis? Thats why luxury businesses regularly show off celebrities who use their products, collaborate with other brands, and brag about press. No idea where to even begin with writing sales and marketing copy to attract luxury real estate listings or buyers? Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Most real estate company names are boring at best. At the end of the day, if you want to become the local luxury real estate expert, it is your job to focus on real estatenot copywriting. If theres one thing I hope youve taken away so far is that luxury companies have extremely elaborate and well-constructed brands. Thats why Rolls Royce includes insanely detailed photos of cars on their website. The more you talk about them, the more clients you will earn. This article is part of a larger series on Real Estate Lead Generation and Marketing. Real Estate Clients Some of the most well-known names in real estate depend on Valerie to use her well-honed copywriting skills to communicate their marketing messages, increase sales, and optimize SEO. Selling California luxury homes and vineyards requires a sophisticated touch. Too much of a good thing is annoying. Level up your income, skills, and growth with my online courses. Perhaps one of the most misunderstood marketing materials used by real estate agents today is their agent bio. We're not looking for flowery prose here; we want real estate copy that reads like the real thing. The Luxury Copywriting Process. Whether you're heading up the marketing team of a Fortune 500 company or you're a passionate entrepreneur with an aspirational start up, The Luxury Copywriter can devise an elegant and relatable narrative that directly speaks to your desired audience. When it comes to persuasion, one good emotional argument is worth a thousand facts. I will then prepare a custom quote for the work requested. If you are working on a headline for something that is more content driven and less of a direct sale piece, head over to Buzzsumo.com. You dont have to necessarily rationalize why the material is so special. Just dont go overboard in your description. How you start is way less important than where you finish. Click here. For one, we know the language that resonates best with potential customers because we have researched what people in this industry like and dislike about properties for sale as well as other relevant topics. Your listing descriptions are a very important part of your professional portfolio and must be written correctly if you want to win luxury listings. If youve ever tried to convince a friend or loved one of something, you know that just stating your side of the story isnt enough. And, no. Interiors, fashion and jewellery brands Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. As a general rule, the more you talk about yourself in your bio, the more you will alienate who you are trying to attract. Define at least one unique selling point (USP) of your listing when real estate copywriting. Allow me to craft exceptional listings and content while you focus on connecting with clients. Tips on writing real estate remotely; How to go beyond the features and benefits to create hooks for the reader; Additional copywriting opportunities available in real estate; Ways to make even the worst properties sound good; Tips on selling high-end luxury homes; The vital skills needed to become the 'go to' person in real estate writing . ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. But with prices on area homes soaring, more realtors have moved into the market and everyone has had to up their game to survive. Anyone can make a great fact-based argument in 20 pages, but great copywriters can do it in 20 words. The clicks are largely determined by 2 things. By downloading, youll automatically subscribe to our weekly newsletter. Good copy inspires action. Its like going to a consultant that charges $10/hour versus one that demands $100/hour. What does this mean as a luxury copywriter? Your goal should be the local agent with the most neighborhoods covered in the most extensive way. Now let me break the NLP version down for you and explain each component. Youre a realtor whos just landed a fabulous listing. From brilliant cut diamonds to dream homes and designer handbags, appeal to the emotions behind lifes pivotal purchases. Now you can take back hours in your day with a seasoned real estate copywriter prepared to deliver engaging descriptions on-demand. Check out this article on marketing for realtors.). Secondly, hone in the emotion. When you interview agents, you should ask them for examples of previous listing descriptions they wrote.. Do this for all the best features of your listing, and youll have a good rough outline for your copy. While not every idea will work in every market, luxury real estate agents have found success using these 7 luxury home marketing ideas. Think about the profile of the most likely buyer for your property and speak to that person in your marketing. If you can help them get that through your copywriting, youll win. WEB DESIGN: Nikkole Marie Creative Studio. Writing great real estate copy is all about the other person. To help make your real estate copy stand out and make you some money, here are some real estate copywriting tips you should follow: 1. Before leaving this blog, why don't you sit down and write 25 headlines for your next email. Luxury brands thrive on thus. Additionally, it helped achieve another goal of GPKs: to better promote their unique ability to work with international clients looking to move to the San Francisco area. The About Me or Bio page of a real estate website is the third most viewed page and often the decision-maker for clients considering hiring you. Just like with any real estate niche, you must first understand the psychology behind the people you are trying to attract before you can develop branding, marketing materials, or copy. If you want to A/B test your emails or email subject lines, use a CRM or email marketing platform that allows you to A/B test. Furthermore, nothing beats one-of-a-kind. The quality of the graphics (Well ignore this for now. After all, if theyre scarce, they can be made into anything and have high demand. Then, their Instagram account uses the same logo and overall aesthetic. It is a great formula for award-winning copywriting. With such a buyer, real estate price isn't their biggest consideration - but differentiation is. Real Estate Copywriting Samples. Thats why branding consistency is so crucial. Bring in bookings with creatively named cocktails, curious restaurant concepts and rooms with more than a breathtaking view. Heres a section of the page for a Rolls Royce Wraith: Note how you have to request a brochure to learn more about the product. To review general pricing, visit our writing prices page. Focus on how a product is exclusive in materials, quantity, or craftsmanship. This is why most good copywriters start their copy by acknowledging a pain point for their readers before even thinking about presenting their solution to that pain point. To get started, complete the form or give us a call at (310) 955-1077. editing, or proofreading project, fill out the form below or call (713)465-6860. A tiny home isnt small; its cozy. None of those superficial distractions will transform you into the prolific luxury real estate agent that you dream of being. 3. Review your polished descriptions. It told more about the company and its impressive history and founders. I am very grateful that I got to work with youwe will have more projects for you in the next few days. Your energy will come through. Tips for writing about the good life . I'm so grateful for his mentorship and what his online trainings have done for me! She provides beautifully written listing descriptions. Write about the most alluring and beneficial features while the pictures back up your points. What Is A Real Estate Copywriter? Boldly state high price tags or hide them. You see the same writing on any asset of theirs you visit. Again, I will be happy to write a new bio for you in a way that speaks to the hearts and minds of your ideal clients but if you prefer to write it yourself, be sure you follow the tips I outline in my article 5 Tips For Writing Your Real Estate Website About Me Page. Sotheby's International Realty - LIVE series. . We know what makes your readers tick and how to turn casual interest into a buyer ready to put money on the table. A carefully crafted description will attract more buyers to tour the home. To learn more about what you should include in each neighborhood profile check out my article The Secret Way To Outrank Zillow. Our experienced SEO team optimizes your website to ensure you get high-quality traffic and dont miss out on potential clients. Even if you write the best email of your life, the body of your email won't matter if the recipient isn't interested in opening it. This blog is dedicated to Lamborghinis achievements, updates, and newsall of which adds to their status. Heres how to do it: Take your list of benefits and just start writing. The first is the copy-cat method. Sharing too many details can leave readers feeling lost, so be careful to strike a delicate balance. Bentley Motors, on the other hand, takes the second approach. Clients expect real estate agents to be intimately familiar with the neighborhoods where they work. Dont underestimate the value and power of your agent bio either. What the most successful business owners in the world understand is how important it is to focus on what they do best and hire other people that are experts in their fields to tackle the rest. Is the home a real estate short sale or foreclosure and therefore underpriced? Thats why today, I am giving you my seven real estate copywriting rules that professional writers swear by. Looking for a real estate copywriter to craft your property listing? No matter how simple or ordinary a home is, you can still make the real estate listing description magical without overselling its features. Get a quote. Mailchimp and LionDesk both have easy-to-use A/B testing features for email campaigns. Help buyers imagine themselves living there. My passion and expertise are providing the best real estate copywriting services and content marketing strategies in the United States to agents that would rather have clients chase them than pay a fortune to chase after clients. All you need to do is sign up and forward the first email you get to me at emile@theclose.com, and Ill help you with your copy for free. They want to feel like the ad was written solely for them. Not everyone has access to them. Now think about the time it takes to write a property listing. Sure. Are you looking to market yourself better on Facebook? Choose words such as luxurious, once-in-a-lifetime opportunity, classic, prime, choice, exclusive sophisticated, captivating, impeccable, high-end, landscaped and built-to-last. Have a contact form? Too much. Craft a visual image that helps buyers see themselves living in this home. Keep in line with the brand. As an added benefit, if your copy changes direction as you write it, you wont be stuck with a headline that no longer fits. Let it speak for itself. Be aware of the big picture If you're searching for a group of realestateprofessionals that will exceed your expectations in . I'm Tyler with Easy Agent Pro! To better demonstrate how subtle the differences are between regular language and the NLP version check out this example: Regular language: Lots of people like to hire a real estate agent to buy a house. Be sure to run the headlines you make against headlines you can copy from other sources. But shop around. the attention of customers like yours. Most real estate agents are overwhelmed at the idea of trying to break into the luxury real estate market. When you have your buyer in mind, you can focus on the desires and dreams of that segment of the population. Or would a couple of empty nesters find this one-story home close to area doctors perfect for their retirement years? With my services, you will enhance your reputation and save time. Simply send . Want to learn to get right to the point without sacrificing emotion? UpNest, which helps match home sellers with realtors, says that all too often sellers neglect asking real estate agents about their ability to write listing descriptions. Your job as a real estate copywriter is to turn those features into benefits that will appeal to your readers on an emotional level. Turn it into an Ask a question about form. Instead, you get a list of features. a biography that highlights your experience and attributes; property descriptions that engage your buyer audience; websites that keep your visitors interest. Have easy access to amenities like supermarkets, gyms, & restaurants. Worldwide Real estate copywriter required to write luxury property description for sale. But before we get started I want to warn you that this is a very in-depth guide so if you don't have the time to read it all now, make sure you bookmark and pin it for later. 10 Tips for Writing MLS Copy & Real Estate Ads That Sell, 10 Tips for Writing Compelling Real Estate Listings in 2023. Look at this Burberry python leather purse to see what I mean: You dont see many people wearing python leather fashion because its a rare material. Must have prior experiences with luxury real estate copywriting, writing descriptions that convert. ", "I came across your videos on SEO under Dan Lok University.I was a newbie to SEO & copywriting a couple of months back and fortunate enough to learn the SEO basics from you.I also came across your courses.By applying the same exact strategy on cold email, I landed a full time job in SAAS Startup. Many realtors dont have the time or experience to write descriptions. Wondering how to get luxury listings on a regular basis? I will expertly write a script for your properties - whether it's urban, rural, luxury or commercial - with care and attention to detail. Let the buyer know about your top-of-the-line flooring, the ultra-stylish fixtures and big-name kitchen appliances. Youve cleaned up, decluttered, depersonalized, done some staging, and taken amazing photos. For example, lets say youre writing copy for a landing page to get people to sign up for your email newsletter about off-market listings. Additionally, Burberry elaborates on the materials and premium construction in the product description. Make your ad stand out by including blueprints or a floor plan. So before you open up yet another Superior Realty, check out these examples, branding tips and our very own name generator. This is a tactic frequently used in markets like Miami and Los Angeles. Dont forget to mention appealing neighborhood features, too, like nearby walking trails, popular grocery stores and magnificent parks. Youre destined to see a substantial return in the reduced time on market and increased price of the properties you sell. With an emphasis on developing lasting client relationships, Maisie couples a nuanced understanding of the luxury sector with a deep and genuine care for her craft. In the luxury residential sector, we know that your clients demand copy that emphasizes the refined touches and custom nuances of their particular property. 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